Rokt
Founded Year
2012Stage
Secondary Market - II | AliveTotal Raised
$488.5MValuation
$0000Last Raised
$335M | 2 mos agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-37 points in the past 30 days
About Rokt
Rokt focuses on electronic commerce technology. The company offers solutions to increase revenue, acquire customers at scale, and form relationships with existing customers. Its solutions include optimizing and monetizing the checkout experience, providing payment providers during checkout, and offering premium post-purchase offers. The company operates in the e-commerce sector. It was founded in 2012 and is based in New York, New York.
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Rokt's Product Videos
ESPs containing Rokt
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The marketing automation personalization market is focused on providing personalized and relevant experiences to customers across various digital channels. Vendors in this market offer solutions that use AI and data analytics to create personalized content and messaging for each customer, resulting in increased engagement, conversion rates, and customer loyalty. The market includes a range of prod…
Rokt named as Outperformer among 15 other companies, including Bloomreach, Oracle, and Attentive.
Rokt's Products & Differentiators
Rokt Ecommerce
Use advanced machine learning to offer each customer the most relevant messages, products, services and experiences, from cart to confirmation page.
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Research containing Rokt
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Rokt in 2 CB Insights research briefs, most recently on Feb 24, 2023.
Expert Collections containing Rokt
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Rokt is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,257 items
Ad Tech
4,236 items
Companies offering tech-enabled marketing and advertising services.
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Loyalty & Rewards Tech
178 items
Retail Media Networks
143 items
Rokt Patents
Rokt has filed 4 patents.
The 3 most popular patent topics include:
- commerce websites
- online auction websites
- payment systems
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
3/18/2020 | 10/3/2023 | Online auction websites, Payment systems, Commerce websites, E-commerce, Banking technology | Grant |
Application Date | 3/18/2020 |
|---|---|
Grant Date | 10/3/2023 |
Title | |
Related Topics | Online auction websites, Payment systems, Commerce websites, E-commerce, Banking technology |
Status | Grant |
Latest Rokt News
Jan 17, 2025
By January 17, 2025 E-commerce tech startup Rokt said on Thursday it has agreed to a secondary share offering worth $335 million with investors including Tiger Global Management, in a deal that values the company at $3.5 billion. Courtesy Rokt, which uses artificial intelligence and machine learning to analyze online shoppers and their engagement with products and services, was valued at $2.4 billion at the end of 2022. Other investors included investment firm Square Peg, Australia's Barrenjoey and SecondQuarter, with a few board members also purchasing shares, the New York-based company said. Ads "Rokt has delivered exceptional growth since launching 12 years ago, with our revenue trajectory continuing to accelerate – this year achieving 43% growth year over year, reaching $600 million," said Bruce Buchanan, CEO and co-founder of Rokt. Founded in Australia in 2012, Rokt has expanded to about 15 markets across North America, Europe and the Asia-Pacific region. Its customers include Uber, department store chain Macy's , Live Nation and AMC Theatres. Separately on Thursday, Rokt announced it would merge with customer data platform mParticle in a $300 million deal. © Thomson Reuters 2025 All rights reserved. Tags :
Rokt Frequently Asked Questions (FAQ)
When was Rokt founded?
Rokt was founded in 2012.
Where is Rokt's headquarters?
Rokt's headquarters is located at 175 Varick Street, New York.
What is Rokt's latest funding round?
Rokt's latest funding round is Secondary Market - II.
How much did Rokt raise?
Rokt raised a total of $488.5M.
Who are the investors of Rokt?
Investors of Rokt include Square Peg Capital, Tiger Global Management, Barrenjoey, SecondQuarter Ventures, Wellington Management and 11 more.
Who are Rokt's competitors?
Competitors of Rokt include Bluecore, Brevo, Intellimize, Attentive, Persoo and 7 more.
What products does Rokt offer?
Rokt's products include Rokt Ecommerce and 2 more.
Who are Rokt's customers?
Customers of Rokt include Uber, AMC Theatres, Ticketmaster, Hulu and Spirit Airlines.
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Compare Rokt to Competitors
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ActiveCampaign focuses on customer experience automation, operating within the marketing automation, email marketing, and Customer Relationship Management (CRM) sectors. The company offers services, including email marketing, marketing automation, e-commerce marketing, and CRM tools designed to help businesses engage meaningfully with their customers. ActiveCampaign primarily serves businesses of all sizes across various sectors, with a particular emphasis on the e-commerce industry. It was founded in 2003 and is based in Chicago, Illinois.
Bluecore specializes in retail marketing technology and focuses on shoppers identification and customer movement to drive incremental revenue for enterprise brands. The company offers solutions that enable retailers to convert anonymous shoppers into known customers and automate personalized marketing campaigns across email, mobile, site, and paid media. Bluecore was formerly known as TriggerMail. It was founded in 2013 and is based in New York, New York.
Attentive provides a personalized text messaging platform. It offers a short message service (SMS) marketing platform allowing retail and electronic commerce brands to connect with consumers, providing solutions such as marketing automation, growth marketing, retention marketing, audience management, messaging, and business intelligence. It offers its services to electronic commerce and the retail sector. The company was founded in 2016 and is based in Hoboken, New Jersey.
Konnecto focuses on partnership intelligence in the affiliate marketing sector. The company provides services such as affiliate discovery, performance monitoring, competitive benchmarking, and fraud detection. It primarily serves consumer brands aiming to enhance online sales through strategic collaborations. It was founded in 2018 and is based in Tel Aviv, Israel.
Sendlane is a marketing platform that offers email and SMS marketing services. The company provides tools for marketing automation, customer review management, and digital forms. Sendlane's platform is aimed at businesses that want to manage their customer data and marketing efforts through centralized data hubs and multi-channel automations. It was founded in 2013 and is based in San Diego, California.
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