
Plaid
Founded Year
2013Stage
Series D - II | AliveTotal Raised
$734.8MRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-38 points in the past 30 days
About Plaid
Plaid is a fintech company that connects users to financial data and services. The company provides products that link users' financial accounts to applications, verify identities, and support secure money movement. Plaid's solutions include fraud prevention, credit underwriting, and personal finance insights. Plaid was formerly known as Plaid Technologies. It was founded in 2013 and is based in San Francisco, California.
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ESPs containing Plaid
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The lending APIs & infrastructure market provides end-to-end solutions for lending operations, including loan management systems, risk management tools, and compliance management capabilities. The market for lending APIs and infrastructure is driven by factors such as increasing demand for digital lending platforms, the need for improved efficiency and automation in lending operations, and the gro…
Plaid named as Leader among 15 other companies, including Mambu, Q2, and Cross River.
Plaid's Products & Differentiators
Transacttions
Retrieve typically 24 months of transaction data, including enhanced geolocation, merchant, and category information. Stay up-to-date by receiving notifications via a webhook whenever there are new transactions associated with linked accounts.
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Research containing Plaid
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Plaid in 17 CB Insights research briefs, most recently on Sep 27, 2024.


May 8, 2024
The embedded banking & payments market map
Jan 4, 2024
The core banking automation market map
Expert Collections containing Plaid
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Plaid is included in 8 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,258 items
Wealth Tech
2,335 items
Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.
Fintech 100
997 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
Digital Lending
2,437 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Tech IPO Pipeline
825 items
Fintech
9,394 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Plaid Patents
Plaid has filed 65 patents.
The 3 most popular patent topics include:
- data management
- payment systems
- banking technology

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
1/16/2024 | 11/19/2024 | Financial data vendors, Financial markets, Investment, Web crawlers, Business intelligence | Grant |
Application Date | 1/16/2024 |
---|---|
Grant Date | 11/19/2024 |
Title | |
Related Topics | Financial data vendors, Financial markets, Investment, Web crawlers, Business intelligence |
Status | Grant |
Latest Plaid News
Jan 14, 2025
By PYMNTS | January 14, 2025 | Plaid’s revenue reportedly rose more than 25% in 2024 as more consumers encountered its tech. In fact, at least half of all Americans used the company’s services in some way, Bloomberg News reported Tuesday (Jan. 14), citing a source familiar with the matter. The report notes that the company’s growth occurred despite an otherwise harsh funding and borrowing environment for FinTechs after interest rates rose following the COVID pandemic. Use of Plaid’s identity verification product jumped more than 400% last year, the report said, while use of its payment product more than tripled. “There’s just this truly renewed sense of optimism going into 2025,” Plaid CEO Zach Perret told Bloomberg. “It’s way more fun to operate in FinTech spring than it was to operate in FinTech winter.” The report notes that banks — after years of only grudgingly working with FinTech rivals — have now seen the benefit of collaborating with the likes of Plaid as their customers seek financial products online. In fact, Plaid last year teamed with PNC to let that bank’s customers more securely share their data with third-party financial apps and services. The data access agreement between the companies allows PNC customers to safely and securely grant their financial data to Plaid-powered apps and services. Plaid, which recently opened a new office in Raleigh, North Carolina, said the number of banks that became customers surged by 50% last year, the Bloomberg report said. The news comes as the world of bank-FinTech partnerships faces some upheaval, as PYMNTS wrote last month, with the potential for a new regulatory regime in Washington. In an interview with PYMNTS’ Karen Webster on the topic, Ingo Payments CEO Drew Edwards said the main drivers prioritized by investors and startups in this space have been “the customer experience and customer acquisition.” The key strategy has focused on taking down barriers to growth while making it quick and easy to set up accounts, with less of a focus on the principles of safe banking . Companies that focus only on growth and customer acquisition have struggled, he said, while those focused on the tenets of safe banking will enjoy healthy customer acquisition. “The operating rules that keep you out of trouble and mean success versus failure are different now,” Edwards told PYMNTS, adding that “what’s changing are the rules around how banks play with FinTechs.” Recommended
Plaid Frequently Asked Questions (FAQ)
When was Plaid founded?
Plaid was founded in 2013.
Where is Plaid's headquarters?
Plaid's headquarters is located at San Francisco.
What is Plaid's latest funding round?
Plaid's latest funding round is Series D - II.
How much did Plaid raise?
Plaid raised a total of $734.8M.
Who are the investors of Plaid?
Investors of Plaid include American Express Ventures, J.P. Morgan Private Bank, Spark Capital, New Enterprise Associates, Andreessen Horowitz and 24 more.
Who are Plaid's competitors?
Competitors of Plaid include Solaris, Finix, Nymbus, Bud, Aeropay and 7 more.
What products does Plaid offer?
Plaid's products include Transacttions and 4 more.
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Compare Plaid to Competitors

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