Persona
Founded Year
2018Stage
Series C | AliveTotal Raised
$217.5MValuation
$0000Last Raised
$150M | 3 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-3 points in the past 30 days
About Persona
Persona specializes in identity management solutions. It focuses on the automation of Know Your Customer (KYC) and Know Your Business (KYB) programs and fraud prevention. It offers services that automate identity-related use cases, including the secure collection and verification of personal information, government identity documents (IDs), and user selfies, as well as providing tools for case review and orchestration to streamline identity operations. It serves businesses that need to comply with strict identity verification regulations, such as those in the online education and financial sectors. It was founded in 2018 and is based in San Francisco, California.
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Persona's Product Videos
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ESPs containing Persona
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The know your customer (KYC) software market offers solutions for streamlining and automating customer identification and due diligence processes. These solutions help companies verify customer identities, perform background checks, detect suspicious activity, and support regulatory compliance. Many vendors in this market utilize technologies such as artificial intelligence, machine learning, and …
Persona named as Challenger among 15 other companies, including Onfido, Jumio, and Alloy.
Persona's Products & Differentiators
Dynamic Flow
Securely COLLECT sensitive PII and documents in a customized, dynamic flow
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Research containing Persona
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Persona in 5 CB Insights research briefs, most recently on Mar 14, 2024.
Mar 14, 2024
The retail banking fraud & compliance market map
Jan 4, 2024
The core banking automation market map
Expert Collections containing Persona
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Persona is included in 6 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,257 items
Regtech
1,811 items
Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements. Regulatory technology helps companies and regulators address challenges ranging from compliance (e.g. AML/KYC) automation and improved risk management.
Cybersecurity
9,920 items
These companies protect organizations from digital threats.
Fintech
9,394 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Digital ID In Fintech
268 items
For this analysis, we looked at digital ID companies working in or with near-term potential to work in fintech applications. Startups here are enabling fintech companies to verify government documents, authenticate with biometrics, and combat fraudulent logins.
Digital Lending
103 items
Latest Persona News
Dec 15, 2024
Cate Blanchett continued her screening spree, hosting Lanvin ’s showing of “Persona” (1966) at the Museum of Arts and Design in New York on Saturday. The actress wore a cinched coat, black skirt, and pointed toe heels to the event, and was dressed by stylist Elizabeth Stewart. Her hair was styled in a bob, and she sported natural, glowy makeup. Cate Blanchett attends Ingmar Bergman’s “Persona” Special Screening at Museum Of Arts And Design on December 14, 2024 in New York City. Blanchett is a fixture on the movie screening circuit, attending a showing of “Queer” on Dec. 11 in London. She wore a sequined plaid set courtesy of Ashish , paired with makeup by Mary Greenwell. Related Articles In October, the two-time Oscar winner popped on the red carpet of her film “Rumours” wearing a red and white striped skirt suit from Rochas’ resort 2025 collection . Underneath her jacket, Blanchett wore a turquoise button down and paired matching heels. You May Also Like Cate Blanchett attends Ingmar Bergman’s “Persona” Special Screening at Museum Of Arts And Design on December 14, 2024 in New York City. “Rumours” marked Blanchett’s second project debuting at the 2024 London Film Festival. On Thursday, she attended the red carpet special screening of “Disclaimer,” an Alfonso Cuarón-directed series that she starred in alongside Sacha Baron Cohen and Kevin Kline. For the occasion, Blanchett opted for a look from Stella McCartney’s spring 2025 ready-to-wear collection . The actress wore a black suit with billowing high-waisted trousers and a single-breasted blazer. The look also included a gold dove statement necklace — a reference to the bird motif seen throughout McCartney’s collection, which debuted during Paris Fashion Week last September. Cate Blanchett attends Ingmar Bergman’s “Persona” Special Screening at Museum Of Arts And Design on December 14, 2024 in New York City. At the Venice Film Festival in August, Blanchett turned the event’s red carpet into her own personal runway. There, she wore a Moschino suit from the Italian luxury fashion house’s fall 2024 ready-to-wear collection during a photo call for the series “Disclaimer.” She also was spotted in a strapless Armani Privé gown and dazzling Louis Vuitton necklace. Blanchett has been a global ambassador for Louis Vuitton since June 2022 , specifically for the brand’s high jewelry pieces.
Persona Frequently Asked Questions (FAQ)
When was Persona founded?
Persona was founded in 2018.
Where is Persona's headquarters?
Persona's headquarters is located at 981 Mission Street, San Francisco.
What is Persona's latest funding round?
Persona's latest funding round is Series C.
How much did Persona raise?
Persona raised a total of $217.5M.
Who are the investors of Persona?
Investors of Persona include Coatue, Index Ventures, Bond, Insight Partners, Founders Fund and 4 more.
Who are Persona's competitors?
Competitors of Persona include Dotfile, Veriff, Sumsub, Onfido, Prove Identity and 7 more.
What products does Persona offer?
Persona's products include Dynamic Flow and 4 more.
Who are Persona's customers?
Customers of Persona include Travelex.
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Compare Persona to Competitors
Veriff specializes in artificial intelligence-powered identity verification within the fraud prevention and compliance sectors. Their platform offers services to verify user identities, which are used to prevent fraud and ensure compliance with regulations. Its solutions are utilized across various industries including financial services, mobility, crypto, gaming, education, and healthcare. The company was founded in 2015 and is based in Tallinn, Estonia.
Trulioo focuses on global online identity verification and operates within the technology and security sectors. The company offers services such as individual and business identity verification, watchlist screening, and identity document verification, all aimed at ensuring know-your-customer (KYC) and know-your-business (KYB) compliance. Trulioo primarily serves sectors such as banking, cryptocurrency, online trading, and wealth management. It was founded in 2011 and is based in Vancouver, Canada.
iDenfy focuses on identity verification and fraud prevention within the compliance sector. The company provides services including Know Your Customer (KYC), Know Your Business (KYB), and anti-money Laundering (AML) solutions, using artificial intelligence and biometric technology for identity verification. Its products serve various industries including fintech, cryptocurrency, online gambling, and e-commerce, addressing regulatory requirements and fraud prevention. iDenfy was formerly known as Identifikaciniai Projektai. It was founded in 2017 and is based in Kaunas, Lithuania.
Socure is a platform in the digital identity verification and trust sector, utilizing artificial intelligence and machine learning within the financial services, government, gaming, healthcare, telecom, and e-commerce industries. The company offers a predictive analytics platform that employs AI and machine learning techniques to verify identities in real time, using online and offline data intelligence such as email, phone, address, IP, device, and velocity. Socure's clientele includes a range of sectors, primarily focusing on financial services, government, and technology-driven industries. It was founded in 2012 and is based in Incline Village, Nevada.
Sumsub develops an identity verification service operating within the compliance and fraud prevention sectors. The company provides a service for verifying users, businesses, and transactions, as well as monitoring for suspicious activities and preventing fraud through machine learning algorithms. It serves industries such as fintech, online gaming, trading, crypto, and transportation. The company was founded in 2015 and is based in London, United Kingdom.
Ondato is a technology company that specializes in KYC and AML compliance solutions within the identity verification industry. The company offers a suite of services, including identity and business onboarding, customer data management, transaction monitoring, due diligence, and various authentication methods, all designed to streamline compliance processes and enhance security for businesses. Ondato's solutions cater to a diverse range of sectors such as financial services, insurance, telecommunications, and more. It was founded in 2018 and is based in London, United Kingdom.
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