
Marshmallow
Founded Year
2017Stage
Line of Credit | AliveTotal Raised
$135.46MLast Raised
$18.58M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-20 points in the past 30 days
About Marshmallow
Marshmallow is a financial services company that specializes in providing car insurance for newcomers to the UK. The company offers fully comprehensive coverage with a pricing model that takes into account a customer's driving experience from any country. Marshmallow primarily serves individuals who have recently moved to the UK and are seeking fair and inclusive car insurance options. It was founded in 2017 and is based in London, United Kingdom.
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ESPs containing Marshmallow
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The full-stack insurtech carriers — auto market comprises insurtech carriers that underwrite automotive insurance. As with established carriers, insurtech carriers will typically also be licensed by respective authorities and undergo review by rating agencies. The use of alternative data (such as from telematics sensors) is often central to proactive risk management and underwriting practices empl…
Marshmallow named as Challenger among 12 other companies, including Digit Insurance, Lemonade, and Branch.
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Research containing Marshmallow
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Marshmallow in 1 CB Insights research brief, most recently on Sep 7, 2022.
Expert Collections containing Marshmallow
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Marshmallow is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,258 items
Insurtech
4,417 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Fintech
13,559 items
Excludes US-based companies
Insurtech 50
50 items
Report: https://app.cbinsights.com/research/report/top-insurtech-startups-2022/
Marshmallow Patents
Marshmallow has filed 1 patent.
The 3 most popular patent topics include:
- cloud infrastructure
- data management
- data modeling

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
10/20/2022 | Data modeling, Database management systems, Data management, Cloud infrastructure, Free software for cloud computing | Application |
Application Date | 10/20/2022 |
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Grant Date | |
Title | |
Related Topics | Data modeling, Database management systems, Data management, Cloud infrastructure, Free software for cloud computing |
Status | Application |
Latest Marshmallow News
Nov 9, 2024
Jones is an Afro-Filipina transgender actress and model, who most recently posed for Calvin Klein as part of the brand’s historic Pride campaign. Her acting credits include roles in Amazon’s Transparent, Netflix’s Tales of the City, the Sundance film Adam, and the Oscar Shortlisted and Emmy Nominated Documentary Coded which premiered at the Tribeca Film Festival. She also made history with her film Port Authority at the 2019 Cannes Film Festival, becoming the first Black trans producer to have a film compete. Watch on Deadline Jones spoke to Deadline about expanding the character’s legacy as she takes the reins from David Herman who last voiced Marshmallow in Season 14. This and more in our Q&A below. Jari Jones DEADLINE: Jari (pronounced like Yari), what attracted you to the role of Marshmallow? JARI JONES: I originally auditioned for the role in 2020 when they were doing the campaign to find new voices. This was when people discussed the importance of representation in the animation sphere. We are at a point where we need to tell authentic stories. So I assumed I didn’t get the role since I didn’t hear back which was fine. I hoped that the opportunity would go to a Black trans woman. It was around two years later when I was in Georgia having Thanksgiving dinner with my grandparents when my manager called me to say I was offered the role. I was stunned because I had already moved on but you just never know. DEADLINE: This is an established cast that has worked together for so many years. What was the vibe when you joined the fold? JONES: They were all so welcoming. I was freaking out because most of my experience with voice acting was with new characters, but this is an established one that comes with her own legacy. But everyone has been great and open to any notes I have. And I have to say, Marshmallow’s fans are out of control. They love her and what she embodies. She started as a one-off character that was humanized. I knew I was stepping into some big shoes but I was ready to go. DEADLINE: I got a preview screener for Sunday’s episode and it’s a musical one. This is a little bit of a spoiler but we can reveal that you sing as Marshmallow. Were you intimidated by that? JONES: It was so amazing. I have a musical theater background, but it’s funny because, in the last 5 years, I’ve been focusing on modeling and acting. So nobody knows about my musical past at all. I surprised a lot of people when I was recording the episode. Someone even complimented me saying I sound like Nina. I was like, Nina Simone? I can’t think of a better compliment. It’s been really exciting to go back to my roots and it’s been the perfect way to bring back music to the Jari brand. DEADLINE: Fans’ biggest complaint about Marshmallow is not knowing more about her. Her story opens up on Sunday episode a bit but will there be more? How are you making the character your own? JONES: I think what is going to be cool about this is the adjustment of my voice. I use my speaking voice which is going to be a huge difference [for the character]. I’m excited about that. I was nervous for a while because, as a trans person, I couldn’t in good faith go forward with this stereotype of the deep-voiced girl in the dress. That was important for me to communicate [with producers] who were very open and accepting of that. It’s like, I’m trans, I’m a Black woman and I have bass in my voice. So however that will come out, know it’s gonna be the most authentic experience of it. I’m excited about that and her being her free self. I’m also going to continue to bring joy and sassiness to her. I look forward to bringing authenticity to the character like, there are ways only a Black woman could say things which is what I will bring to Marshmallow. This will shift the character and I hope people feel like they’re sitting with her authentic, real self and that more people will identify with her. My biggest hope for this show is to bring even more community [to watch] because it’s a wonderful show. I think it could be like the next Simpsons. The fanbase is unreal; they have tattoos and t-shirts that show their amazing commitment. I’m so proud to be a part of that. DEADLINE: With all the stereotypes out there about so many communities, was there any hesitation in taking on the role of a trans-Black woman who is a stripper? JONES: No, because I want to expand on how we tell these stories because some of these stories are true, right? These experiences are true. And if we are going to tell them and portray them in the media, why not have the best people to do it? We have either lived these experiences while others have a close connection to these experiences. So, let’s do it authentically so it’s not slapstick where her occupation, her voice, or the fact that she’s trans is the comedy. Some people may shy away from roles like that but I feel like, if it’s not going to be me, who else is it going to be, right? I am a well-read woman who is in community and knows women like Marshmallow whose identity intersects with the character. I hope that other people who don’t know women like her will understand her. I think that’s the most important thing I hope comes from this experience. She will still have this little mystery about her but will be better understood on a human level. This interview was edited and condensed for length and clarity. Must Read Stories Hide Articles
Marshmallow Frequently Asked Questions (FAQ)
When was Marshmallow founded?
Marshmallow was founded in 2017.
Where is Marshmallow's headquarters?
Marshmallow's headquarters is located at 66 City Road, London.
What is Marshmallow's latest funding round?
Marshmallow's latest funding round is Line of Credit.
How much did Marshmallow raise?
Marshmallow raised a total of $135.46M.
Who are the investors of Marshmallow?
Investors of Marshmallow include Triple Point Investment Management, Halo Business Angel Network, Investec, Passion Capital, SCOR and 7 more.
Who are Marshmallow's competitors?
Competitors of Marshmallow include Urban Jungle and 8 more.
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Compare Marshmallow to Competitors

RAC is a provider of motoring services that includes breakdown assistance and vehicle insurance. The company provides services such as roadside assistance, mobile mechanics, car and home insurance, and vehicle maintenance services. RAC provides tools for route planning and fuel price comparison. It was founded in 1897 and is based in Walsall, England.
Towergate Insurance provides personal and business insurance solutions. The company offers insurance products for commercial properties, vehicles, landlords, small businesses, trades, leisure activities, military personnel, and pets. Towergate Insurance serves individuals and businesses seeking insurance coverage. It is based in London, England.

MyFirstUK provides car insurance for young and new drivers across various categories. The company offers policies for young drivers, new drivers, learner drivers, student drivers, and those with cancelled or convicted driver histories, as well as van insurance for individuals over 25. MyFirstUK offers personalized service and flexible payment options to help customers choose the right coverage for their needs. It was founded in 2015 and is based in Maidenhead, England.

Cuvva specializes in short-term car insurance, operating within the insurance industry. The company offers flexible insurance policies ranging from one hour to twenty-eight days, providing comprehensive coverage for drivers. Cuvva primarily serves individuals requiring temporary vehicle insurance, such as car sharers, learner drivers, and those needing immediate drive away insurance. It was founded in 2015 and is based in London, England.

Automobile Association is a service provider for drivers, operating in the automotive and insurance sectors. The company offers services including roadside assistance, vehicle insurance, vehicle servicing and repair, driving lessons, and car sales and financing options. The Automobile Association caters to individual and business vehicle owners seeking automotive care and insurance solutions. It was founded in 1905 and is based in Hampshire, United Kingdom.

Ingenie is a car insurance provider that specializes in telematics-based policies for new and learner drivers. The company offers insurance products that track driving behavior through a black box device, providing feedback and the potential for premium discounts based on performance. Ingenie primarily serves the auto insurance industry, with a focus on young and inexperienced drivers. It is based in United Kingdom.
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