Dec 20, 2024

Cricket player Sachin Tendulkar has joined Mumbai-based financial firm Kissht as a brand ambassador and strategic investor. The company stated that the move will help it grow its business and improve its credit finance products, but it did not reveal the deal's financial details. According to the business, Tendulkar will be involved in a number of campaigns and integrated marketing initiatives as part of the partnership. Being connected to Kissht, a company that uses the power of finance to help Indians achieve their goals, is a pleasure. Tendulkar remarked, "Kissht's emphasis on accessibility and trust resonated with me, and I look forward to supporting their journey in creating one of the most reputable and trusted digital financial platforms for millions of Indians." Building a Strong Financial Ecosystem The partnership seeks to establish a robust financial ecosystem based on innovation, inclusivity, and trust. According to the corporation, the partnership seeks to transform India's borrowing practices and provide financial access and opportunity for all Indians. When selecting the brand's first spokesperson, the firm sought someone who would embody its basic values of speed and transparency in addition to demonstrating reliability and trust. According to Kissht founder and CEO Ranvir Singh, the company is proud to be an Indian-made brand that caters to Indians and is symbolised by "The God" of the sport that all Indians swear by. Singh and Krishnan Vishwanathan founded Kissht, a digital lending platform, in 2015 with the goal of providing rapid and simple access to finance at the "lowest interest rates." With a fully digital process and little paperwork, it provides personal loans up to INR 5 lakh. Tendulkar Exploring the Startup Sector Together with Karthik Gurumurthy, the former head of Swiggy Instamart, and Karan Arora, another former Swiggy executive, Tendulkar launched his own sports brand in August. Arora was the third cofounder. According to The Economic Times, the startup is also well along in the process of obtaining financing from a top venture capital firm. Tendulkar also made an undisclosed investment in Hyderabad-based AZAD Engineering last year. Tendulkar's stake in the Kerala Blasters FC of the Indian Super League (ISL) was one of his first economic endeavours. This action demonstrated his love of sports outside of cricket as well as his aptitude for spotting intriguing prospects in developing markets. In a nation where cricket is the most popular sport, the endeavour was successful and gave football a new level of excitement and popularity. Tendulkar has demonstrated interest in the field of technology startups in addition to his athletic endeavours. His decision to invest in the software startup Smartron demonstrates his willingness to support creative concepts with significant growth potential. His cricketing mentality of supporting his skills and taking measured risks is reflected in this strategic investment approach. Lessons from Tendulkar's cricket career are also reflected in his business strategy . Similar to how every cricket match is unique and calls for flexibility and adaptability, businesses also need to be flexible in their approach. Tendulkar's ability to modify his business plan in response to changing circumstances is similar to his ability to modify his style of play in response to match circumstances. Financially speaking, Kissht's parent company, OnEMi Technologies Pvt Ltd, had a 47% increase in net profit to INR 95.5 Cr in the fiscal year 2022–2023 (FY23) due to robust commercial growth.In FY22, the business generated a net profit of INR 62.6 Cr.