
Motive
Founded Year
2011Stage
Secondary Market | AliveTotal Raised
$567.3MRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-13 points in the past 30 days
About Motive
Motive is a technology company specializing in fleet management and driver safety within the logistics and transportation industry. The company offers a comprehensive platform that includes AI-powered automation for driver safety, fleet management, equipment monitoring, and spend management to improve the safety, productivity, and profitability of operations. Motive primarily serves sectors such as construction, field service, agriculture, trucking and logistics, and delivery. Motive was formerly known as KeepTruckin. It was founded in 2011 and is based in San Francisco, California.
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ESPs containing Motive
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The fleet management & telematics software market provides software solutions for managing and optimizing ground fleet operations, including vehicle tracking, fuel management, maintenance scheduling, and driver performance monitoring. Fleet and logistics managers can leverage these solutions alongside IoT technology, AI, and cloud computing. Companies investing in these solutions can benefit from …
Motive named as Leader among 15 other companies, including Trimble, Samsara, and Descartes.
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Research containing Motive
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Motive in 6 CB Insights research briefs, most recently on Mar 21, 2024.

Apr 21, 2022 report
Why retailers are prioritizing IoT-based fleet managementExpert Collections containing Motive
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Motive is included in 5 Expert Collections, including Auto Tech.
Auto Tech
2,607 items
Companies working on automotive technology, which includes vehicle connectivity, autonomous driving technology, and electric vehicle technology. This includes EV manufacturers, autonomous driving developers, and companies supporting the rise of the software-defined vehicles.
Supply Chain & Logistics Tech
4,902 items
Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).
Unicorns- Billion Dollar Startups
1,261 items
Smart Cities
2,138 items
Tech IPO Pipeline
825 items
Motive Patents
Motive has filed 1 patent.

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
8/9/2019 | 4/14/2020 | Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture | Grant |
Application Date | 8/9/2019 |
---|---|
Grant Date | 4/14/2020 |
Title | |
Related Topics | Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture |
Status | Grant |
Latest Motive News
Jan 25, 2025
Author of the article: Chirag Shah, Motive Business Wire Article content Article content Try refreshing your browser, or Article content Chirag’s experience scaling high-growth businesses will accelerate Motive’s growth as it takes on the $46 billion physical operations market opportunity SAN FRANCISCO — Please replace the release dated Dec. 4, 2024 with the following corrected version due to multiple revisions. Advertisement 2 THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others. Daily content from Financial Times, the world's leading global business publication. Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account. National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles, including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others. Daily content from Financial Times, the world's leading global business publication. Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account. National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles, including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Sign In or Create an Account Email Address Article content The updated release reads: MOTIVE BRINGS ON CHIRAG SHAH AS CFO; REPORTS RECORD BUSINESS GROWTH FUELED BY ENTERPRISE DEMAND FOR AI-POWERED OPERATIONS Enterprise annual recurring revenue increased 64% year-over-year and enterprise net revenue retention is more than 127% Chirag’s experience scaling high-growth businesses will accelerate Motive’s growth as it takes on the $46 billion physical operations market opportunity Motive , the AI-powered Integrated Operations Platform, today announced that Chirag Shah has joined the company as Chief Financial Officer (CFO). With nearly two decades of expertise in strategic finance and operational leadership, Chirag will be instrumental in strengthening Motive’s financial strategy and operations. Motive announced record growth driven by strong enterprise demand for its AI-powered safety and operations solutions. Annual recurring revenue from the enterprise segment increased by 64% year-over-year with enterprise net revenue retention exceeding 127%. New customers joined from FedEx Freight , CRH Canada, CoolSys, Inframark, Mavis Tires & Brakes, and Lumen. “With the addition of Chirag to the Motive team, Motive will double down on scaling operations to meet the growing demand for our Driver Safety, Fleet Management, Equipment Monitoring, and Spend Management solutions,” said Motive co-founder and CEO Shoaib Makani. “Chirag’s deep experience leading high-growth organizations will play a critical role in guiding Motive’s next phase of growth and advancing our mission to empower the people who run physical operations with tools to make their work safer, more productive, and more profitable.” “Motive is uniquely positioned to transform the operations of the businesses that fuel the global economy due to its leadership in AI, its unmatched customer experience, and its ability to bring safety, operations, and finance teams together by working together within a single platform,” says Motive Chief Finance Officer Chirag Shah. “I’m excited to work with Shoaib and the team to expand these solutions across industries worldwide.” Chirag previously served as CFO at Kong, where he helped the company triple its ARR during his tenure and significantly improve operational efficiency. He also recently facilitated the completion of a successful fundraise at an increased valuation. Before Kong, Chirag was the CFO of Cornerstone OnDemand, where he helped grow the company’s ARR from less than $30 million to nearly $900 million. Chirag led the company’s successful initial public offering in March 2011, as well as its take-private sale transaction to Clearlake Capital for $5.2 billion in October 2021. Prior to Cornerstone, Chirag was an investment banker focused on mergers, acquisitions, and restructurings. Advertisement 3 Article content Motive recently promoted Patrick Richards to Chief Information Officer (CIO). In this role, Patrick will lead Motive’s Business Technology strategy, overseeing IT, enterprise systems, business intelligence, and information security. Since joining Motive over three and a half years ago, Patrick has driven critical IPO readiness initiatives and significantly enhanced the efficiency of Motive’s enterprise systems. Before Motive, Patrick served as Director of Product Management at Tableau Software, where he was responsible for the company’s customer lifecycle and digital transformations. Before that, he led Amazon’s Partner Integrations team, managing key partnerships with major media companies such as Disney and the NFL. To learn more about the Motive platform, visit https://gomotive.com/products/platform/ . About Motive Motive empowers those who run physical operations with tools to enhance safety, productivity, and profitability. The platform unifies safety, operations, and finance functions, enabling management of workers, vehicles, equipment, and fleet-related spend in a single system. Serving over 120,000 customers, from small businesses to Fortune 500 enterprises, Motive is transforming industries such as transportation, construction, energy, and retail. Visit gomotive.com to learn more. View source version on businesswire.com: https://www.businesswire.com/news/home/20241203207368/en/ Contacts
Motive Frequently Asked Questions (FAQ)
When was Motive founded?
Motive was founded in 2011.
Where is Motive's headquarters?
Motive's headquarters is located at 55 Hawthorne Street, San Francisco.
What is Motive's latest funding round?
Motive's latest funding round is Secondary Market.
How much did Motive raise?
Motive raised a total of $567.3M.
Who are the investors of Motive?
Investors of Motive include BBQ Capital, Kleiner Perkins, Insight Partners, Google Ventures, Index Ventures and 9 more.
Who are Motive's competitors?
Competitors of Motive include Meight, AtoB, SafeTruck, LightMetrics, Decisiv and 7 more.
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Compare Motive to Competitors

LocoNav specializes in artificial intelligence-powered and Internet of Things-enabled fleet operations management, offering solutions across various industries. The company provides a suite of SaaS products that enable fleet owners and operators to track, monitor, control, and manage their vehicles and assets efficiently. LocoNav's offerings include fleet management with Global Positioning System(GPS) tracking, video telematics for risk prevention, fuel monitoring solutions for usage analytics and theft detection, electric vehicle management systems for battery health monitoring, and remote locking mechanisms with built-in tracking and geofencing capabilities. LocoNav was formerly known as BabaTrucks. It was founded in 2016 and is based in Wilmington, Delaware.

Decisiv provides an asset service management ecosystem for the commercial vehicle industry. The company offers a service relationship management (SRM) platform that manages the service event process for commercial vehicles, allowing communication and collaboration among dealers, service providers, manufacturers, and fleet and asset managers. The SRM platform integrates diagnostic, telematics, and asset information at the point of service. It was founded in 2001 and is based in Glen Allen, Virginia.

Preteckt specializes in predictive maintenance and real-time vehicle prognostics within the transportation sector. The company offers AI-powered software that analyzes sensor data to predict and prescribe maintenance for vehicles, aiming to improve safety, reliability, and uptime while reducing operating costs. Preteckt's solutions are primarily utilized by the trucking, transit, and coach industries. It was founded in 2015 and is based in Memphis, Tennessee.

FleetUp specializes in fleet management solutions within the telematics and asset tracking sectors. The company offers a suite of services, including real-time vehicle and asset tracking, equipment management, and compliance solutions, all designed to enhance operational efficiency and safety. FleetUp's products cater to a diverse range of industries such as trucking and logistics, construction, and field services. It was founded in 2013 and is based in San Jose, California.
Verizon Connect provides fleet management software and solutions within the telematics industry. The company offers products, including GPS fleet tracking, vehicle maintenance alerts, performance reporting, and asset monitoring. Verizon Connect serves sectors such as distribution and delivery, government and public safety, construction and heavy equipment, transportation and logistics, oil, gas, and mining, utilities, and farming. It was founded in 2018 and is based in Atlanta, Georgia.

GreenRoad deals with fleet driver behavior management and safety technology. The company offers solutions that provide real-time coaching and predictive artificial intelligence (AI), aiming to improve fleet safety, efficiency, and sustainability. GreenRoad's products are designed to reduce accidents, optimize fuel consumption, lower emissions, and decrease operational costs while also increasing the battery range of electric vehicles. The technology is adaptable across various vehicle types and can be deployed globally. It was founded in 2004 and is based in Cedar Park, Texas.
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