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Founded Year

2013

Stage

Series D | Alive

Total Raised

$579.23M

Valuation

$0000 

Last Raised

$500M | 4 yrs ago

About HEYTEA

HEYTEA is the originator of 'New-Style Tea' and operates in the beverage industry. The company offers a variety of tea-based drinks made with real ingredients such as milk, fruit, and natural cane sugar, and is known for pioneering Cheese Tea. HEYTEA also provides a franchise partnership program to expand its brand and tea culture. It was founded in 2013 and is based in Shenzhen, Guangdong.

Headquarters Location

Room 602C, Building B, Aerospace Science and Technology Plaza Nanshan District

Shenzhen, Guangdong,

China

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Expert Collections containing HEYTEA

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

HEYTEA is included in 1 Expert Collection, including Unicorns- Billion Dollar Startups.

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Unicorns- Billion Dollar Startups

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Latest HEYTEA News

HEYTEA and Vida Glow partner to launch 'Ocean’s Glow': a beauty-boosting tea collaboration

Jan 8, 2025

Published: 8-Jan-2025 Global tea leader, HEYTEA, and the world's #1 marine collagen brand, Vida Glow, join forces to meet the growing demand for wellness-focused products that promote health and beauty from within. Announcing the launch of an industry-first collaboration, a beauty-boosting tea aptly named ‘Ocean’s Glow’, the limited-edition drink combines HEYTEA’s renowned tea expertise with Vida Glow’s clinically proven marine collagen peptides to offer a delicious drink with real beauty benefits. Ocean’s Glow mainly contains a curated combination of mangoes, coconut milk, jasmine green tea and organic blue spirulina powder. Vida Glow’s marine collagen powder elevates this mix, giving consumers a tasty, refreshing drink that, in tandem, works to support skin, hair and nail health. The partnership brings together Eastern tea traditions and Western innovations in health and beauty, to provide consumers with a truly global experience. The exclusive launch highlights the brands’ shared commitment to quality ingredients, efficient routines and an authentic yet premium ingestible experience. HEYTEA is loved for its use of real tea, milk and fruits — avoiding artificial flavours. Similarly, Vida Glow’s real active ingredients and delicious natural flavours work in synergy to give consumers ingestible beauty solutions that are clinically backed, rigorously tested and proven effective. Alongside the collagen-infused tea drinks, HEYTEA and Vida Glow also introduce a range of merchandise to complement the wellness experience, including mugs, canvas bag and complimentary cup sleeves. “As a New Asian Tea brand, HEYTEA infuses traditional tea with unique inspirations, creating a brand for those who dare to drink differently." "Our commitment to high-quality ingredients and continuous innovation allows us to offer delicious, healthy, and trendy teas. Through our exclusive partnership with Vida Glow, we’re introducing marine collagen into our signature drinks, providing consumers in Australia and the UK with a unique blend of flavour and beauty benefits. We aim to transform everyday moments into wellness-focused experiences with every cup of HEYTEA.” — Yu Shao, Head of HEYTEA International Business "At Vida Glow, we’ve always prioritised convenience and efficacy. Our marine collagen is specifically designed to mix effortlessly into any beverage, without impacting taste or results." "Partnering with HEYTEA allows us to integrate the beauty benefits of our collagen into their signature tea drinks to offer an innovative ingestible experience that’s as delicious as it is beneficial." — Anna Lahey, Founder of Vida Glow The exclusive launch highlights the brands’ shared commitment to quality ingredients, efficient routines and an authentic yet premium ingestible experience. HEYTEA is loved for its use of real tea, milk and fruits — avoiding artificial flavours. Similarly, Vida Glow’s real active ingredients and delicious natural flavours work in synergy to give consumers ingestible beauty solutions that are clinically backed, rigorously tested and proven effective. Alongside the collagen-infused tea drinks, HEYTEA and Vida Glow also introduce a range of merchandise to complement the wellness experience, including mugs, canvas bag and complimentary cup sleeves. Ocean’s Glow will be available for a limited time in select HEYTEA stores across the UK and Australia for a two-month period starting from November 8th. Priced at $10.90 AUD and £6.90 GBP, and located in the cities of Sydney, Melbourne, London, Manchester, Leeds, and Southampton. This collaboration is a refreshing take on beauty and wellness, offering consumers a new way to enjoy their favourites drink with added skin benefits.

HEYTEA Frequently Asked Questions (FAQ)

  • When was HEYTEA founded?

    HEYTEA was founded in 2013.

  • Where is HEYTEA's headquarters?

    HEYTEA's headquarters is located at Room 602C, Building B, Aerospace Science and Technology Plaza, Shenzhen.

  • What is HEYTEA's latest funding round?

    HEYTEA's latest funding round is Series D.

  • How much did HEYTEA raise?

    HEYTEA raised a total of $579.23M.

  • Who are the investors of HEYTEA?

    Investors of HEYTEA include Hillhouse Capital Management, Tencent, HongShan, BA Capital, Temasek and 10 more.

  • Who are HEYTEA's competitors?

    Competitors of HEYTEA include Tang Tea and 6 more.

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Compare HEYTEA to Competitors

T
Tang Tea

Tang Tea is a Chinese tea brand that integrates Eastern tea culture with Tang Dynasty tea-making techniques. The company features products that combine traditional tea methods with contemporary lifestyles. Tang Tea primarily serves consumers interested in both traditional and modern tea experiences. It was founded in 2009 and is based in Zhengzhou, Henan.

C
Chamate

Chamate is a tea restaurant. It offers seafood and drinks. It also focuses on promoting Taiwanese cuisine and tea. It was founded in 2002 and is based in Shanghai, China.

D
Dongyu Tea

Dongyu Tea specializes in the agriculture sector with a focus on tea cultivation and biotechnology. It offers a range of tea products and utilizes biotechnological methods to support its agricultural practices. Dongyu Tea also provides opportunities for franchising to expand its market presence. The company was founded in 2017 and is based in Hanzhong, China.

U
Uncle.Q Lemon Tea

Uncle.Q Lemon Tea specializes in fresh and healthy lemon tea beverages within the food and beverage industry. The company offers a variety of handcrafted lemon teas combined with different traditional Chinese tea bases, without any additives, ensuring a fresh and healthy experience for customers. Uncle.Q Lemon Tea targets the beverage sector with a focus on promoting Chinese tea culture and providing a unique tea drinking experience. It was founded in 2018 and is based in Guangzhou, Guangdong.

G
Guming

Guming specializes in the beverage industry with a focus on tea-based drinks. The company offers a variety of freshly prepared tea beverages, ensuring quality and taste through a rigorous quality control process and innovative research and development. Guming primarily serves the beverage retail sector through a franchise model. It was founded in 2010 and is based in Hangzhou, Zhejiang .

A
Auntea Jenny

Auntea Jenny is a company that focuses on the beverage industry, specifically in the domain of new-style fruit teas. The company offers a variety of fruit teas that are designed to be healthy, tasty, and affordable for young consumers. The company primarily sells to the beverage industry. It is based in Shanghai, China.

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