
GrubMarket
Founded Year
2014Stage
Series F | AliveTotal Raised
$516.96MValuation
$0000Last Raised
$120M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-94 points in the past 30 days
About GrubMarket
GrubMarket is a food technology company that provides a B2B eCommerce platform for wholesale food products and software solutions for inventory, warehouse, and eCommerce. GrubMarket serves wholesalers, distributors, and direct consumers in the food supply chain industry. It was founded in 2014 and is based in San Francisco, California.
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ESPs containing GrubMarket
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The online grocery market refers to the sale of groceries and household essentials through digital channels, such as websites and mobile apps. Solutions in this market typically offer a wide range of products, competitive pricing, and flexible delivery options. Additionally, many companies in this space are investing in technology to improve the customer experience, such as personalized recommenda…
GrubMarket named as Leader among 15 other companies, including Amazon, BigBasket, and Justo.
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Research containing GrubMarket
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned GrubMarket in 2 CB Insights research briefs, most recently on Jul 6, 2023.
Expert Collections containing GrubMarket
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
GrubMarket is included in 5 Expert Collections, including Agriculture Technology (Agtech).
Agriculture Technology (Agtech)
2,275 items
Companies in the agtech space, such as equipment manufacturers, surveying drones, geospatial intelligence firms, and farm management platforms
Unicorns- Billion Dollar Startups
1,257 items
On-Demand
1,244 items
Food & Meal Delivery
1,595 items
Startups and tech companies offering online grocery, food, beverage, and meal delivery services.
a16z Marketplace 100
100 items
The a16z Marketplace 100 is a ranking of the largest consumer-facing marketplace startups and private companies created by venture firm, Andreessen Horowitz.
Latest GrubMarket News
Jan 13, 2025
June 21, 2022 10:00 ET Santa Clara, June 21, 2022 (GLOBE NEWSWIRE) -- Virtual kitchen and E-commerce platform Saltalk has announced the completion of a US dollar $8 million Series A financing round. This round of investment attracted investment institutions including Foothill Ventures, GrubMarket, and Celtic House Asia Partners. The funding will help Saltalk work towards achieving its long-term goal of business growth. Founded in 2017 and headquartered in Silicon Valley, Saltalk ( www.saltalk.com ) is a platform that integrates virtual kitchens and e-commerce. Saltalk's upstream virtual kitchens and SaaS management services bring together food entrepreneurs and food supply resources. The company also combines downstream flexible meal selection and meal delivery services for end-users. Regarding this round of financing, founder and CEO of Saltalk, Fred Ming, said: “We really appreciate the support and recognition from our investors. This round of financing will allow us to attract higher-quality talent and will see us continue to build new kitchens on the West Coast. Moving forward, the company will continue to provide enterprises and individual consumers with diversified, fresh, delicate, healthy, and hygienic high-quality dishes. Saltalk’s proprietary management systems, centralized procurement, and strong corporate customer base enable us to remain committed to improving the operational efficiency of merchants to reduce operational costs and truly create a win-win closed dining loop. The lead investor in this financing round was Foothill Ventures. Founding Partner of Foothill Ventures and former Yahoo Engineering Vice President, Dr. Shao Xuhui, noted: “As a result of the pandemic, the food industry has undergone revolutionary changes in the past two years, driving major uptake in delivery-only and virtual kitchen service and making these concepts an important future component of the trillion-dollar food industry. The Saltalk team can fully capitalize on its strengths and background in the software industry to precisely control every link in the supply chain, kitchens, distribution channels, and sales to truly upgrade and optimize the food industry. Managing Partner of Celtic House Asia Partners Chen Jie (CJ) said: “Some Silicon Valley companies are running more than 100 virtual kitchens, but their operational approach is almost as a second landlord, engaging in real estate investment. We are very optimistic about the Saltalk team for many reasons, including the founder’s technical background and understanding of the product, which will help companies respond to things like group meal purchases. Additionally, from the perspective of the entire market, virtual kitchens will have natural growth of nearly 30% annually.” Five-Fold Growth 8 months After Strategic Upgrade Saltalk currently offers over 200 dishes, including Asian, South American, European, and other cuisines, with the majority of dishes subject to regular updates and adjustments to best meet consumer demand. Due to corporate group pre-ordering of group meals and through proprietary route planning technology, meals are delivered quickly and on time, every time. In terms of product sourcing, purchases are executed directly on the platform to guarantee top quality and best price. Users benefit from additional savings thanks to zero shipping fees, zero service fees, and zero tips on the platform. Since its establishment in October 2017, Saltalk has achieved excellent results in Silicon Valley. With the support of its 8,000 square food virtual kitchen located in the South Bay, Saltalk has nearly 100 companies using its services in the Silicon Valley, each with stable customer bases themselves, clients such as ASML, Alibaba, Supermicro, Honda, etc. Since Saltalk’s strategic upgrade in September last year, in just eight months, Saltalk has achieved more than five-fold growth. Fred Ming, founder and CEO of Saltalk, explained that in the next two years, the company will also build two 15,000 square food virtual kitchens in the Silicon Valley and the Peninsula, which will support more catering brands to serve meals at the same time. A total of 15 virtual kitchens are expected to be established by the end of 2024, allowing for greater consumer coverage while replicating and expanding Saltalk’s current success. About Saltalk Founded in 2017 and headquartered in Silicon Valley, Saltalk is a platform that integrates virtual kitchens and food delivery services. Aiming to make it easier for food entrepreneurs to start a business, by creating virtual kitchens and SaaS management services, Saltalk works with food entrepreneurs to provide their customers with a variety of menu choices, fast meal delivery, high-quality ingredients, and low-cost services. The company’s founder and CEO Fred Ming, an immigrant to North America used to work as a software architect at the Shanghai headquarters of Telenav, an American navigation technology company, before relocating to the US in 2013. Ming’s vision in founding Saltalk has always strived to deliver the most authentic cuisine to its customers and positions itself as the Shopify of food ordering services. Attachments
GrubMarket Frequently Asked Questions (FAQ)
When was GrubMarket founded?
GrubMarket was founded in 2014.
Where is GrubMarket's headquarters?
GrubMarket's headquarters is located at 1925 Jerrold Avenue, San Francisco.
What is GrubMarket's latest funding round?
GrubMarket's latest funding round is Series F.
How much did GrubMarket raise?
GrubMarket raised a total of $516.96M.
Who are the investors of GrubMarket?
Investors of GrubMarket include Celtic House Asia Partners, Walleye Capital, Liberty Street Funds, Apeira Capital, Tiger Global Management and 61 more.
Who are GrubMarket's competitors?
Competitors of GrubMarket include Cheetah and 8 more.
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Compare GrubMarket to Competitors

Fresho operates as a technology company specializing in software solutions for the wholesale fresh food industry. It offers an online platform that streamlines ordering, picking, invoicing, and payments for wholesale food suppliers and their customers. It was founded in 2016 and is based in Melbourne, Australia.
Orderly is a technology company. It specializes in sustainable supply chain solutions. The company offers services including supply chain management, AI-powered forecasting and inventory management, and direct-to-consumer e-commerce solutions, all designed to increase efficiency and reduce waste. It primarily serves the food and beverage sector, with a focus on retail and make-to-sell and break-to-sell operations. Orderly was founded in 2011 and is based in Derby, United Kingdom.
Foodshed.io is a company focused on streamlining local food distribution within the agricultural sector. It offers a mobile marketing app and logistics platform that connects small and medium-sized local producers with chefs, supermarkets, and institutional buyers, facilitating the sourcing and marketing of local, healthy, sustainably-produced food. The platform also provides farmers with access to larger markets and the ability to respond to local demand, while aggregating inventory from multiple farms to create an efficient and transparent marketplace. It was founded in 2017 and is based in New York, New York.

Rekki is a company that provides a mobile app platform for wholesale operations in the food industry. The app includes features for ingredient sourcing, supplier payments, and order processing for restaurants and suppliers. Rekki serves the foodservice industry, offering tools for restaurant owners, chefs, and suppliers to handle orders and payments. It was founded in 2016 and is based in London, England.

H-E-B is a supermarket chain that operates in the grocery retail sector. The company offers a variety of products including food, household items, and pharmacy services. H-E-B also provides additional services such as a store locator, career opportunities, and recipe sharing. It was founded in 1905 and is based in San Antonio, Texas.
Tres Lecheria is a company that specializes in the food industry, with a particular focus on baking and pastry. The company primarily offers a variety of tres leches cakes, which are traditional Mexican cakes soaked in three kinds of milk, and horchata beverages, a refreshing drink made from rice milk. Tres Lecheria primarily sells to the food and beverage industry. It was founded in 2019 and is based in Seattle, Washington.
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