
Fivetran
Founded Year
2012Stage
Unattributed | AliveTotal Raised
$853.02MLast Raised
$125M | 2 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-27 points in the past 30 days
About Fivetran
Fivetran specializes in automated data movement and focuses on data integration and ELT processes within the technology sector. The company offers a platform that extracts, loads, and transforms data from various sources into cloud data destinations, enabling efficient and reliable data centralization. Fivetran primarily serves sectors that require robust data analytics and operational efficiency, such as finance, marketing, sales, and support. It was founded in 2012 and is based in Oakland, California.
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Fivetran's Product Videos


ESPs containing Fivetran
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The data integration tools market includes a wide range of solutions that enable the creation of a unified data platform, through the extraction, transformation, and loading (ETL) of data from disparate sources, including legacy systems and modern cloud systems. The market offers alternatives to traditional data architecture, such as hubs and lakes, and provides automated data protection and impro…
Fivetran named as Outperformer among 15 other companies, including Databricks, IBM, and Microsoft Azure.
Fivetran's Products & Differentiators
Fivetran data integration
For those looking to centralize all of your SaaS cloud-based applications to power your department analytics, we have over 180+ fully managed connectors that you can set up in minutes to any of the major cloud destinations. It is really throughout the extract, load, and transform process where you will see the uniqueness of our offering because we just automate the whole process. It starts with the data sources themselves - we have 100s of pre-built, fully-managed connectors that support every major department, team, and analytic project. And as your team grows and changes tools, you can add new connectors in just minutes with our out-of-the-box deployability - and none of this will require engineering resources as they are all set up code free.
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Research containing Fivetran
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Fivetran in 3 CB Insights research briefs, most recently on Aug 4, 2023.

Aug 4, 2023
The data transformation & access market map
Expert Collections containing Fivetran
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Fivetran is included in 1 Expert Collection, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,257 items
Fivetran Patents
Fivetran has filed 10 patents.
The 3 most popular patent topics include:
- data management
- database management systems
- free database management systems

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
11/18/2021 | 6/25/2024 | Database management systems, Data management, Relational database management systems, Free database management systems, Databases | Grant |
Application Date | 11/18/2021 |
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Grant Date | 6/25/2024 |
Title | |
Related Topics | Database management systems, Data management, Relational database management systems, Free database management systems, Databases |
Status | Grant |
Latest Fivetran News
Dec 28, 2024
By Asad Hussain 13 minute read When it comes to managing data, businesses are constantly looking for tools that can handle large volumes, diverse sources, and fast-moving information. This is where data integration comes in. As companies shift more of their operations to the cloud, the need for seamless, reliable data integration solutions has become more important than ever. While Fivetran is one of the most well-known options, it’s not the only game in town. There are several strong competitors that bring unique strengths to the table. In this post, we’ll take a closer look at these alternatives and help you understand which one might be the best fit for your business. Whether you’re looking for flexibility, scalability, or cost-effectiveness, there’s a solution out there that could be exactly what you need. Why Fivetran Isn’t the Only Option Fivetran has earned its place as one of the top choices for data integration, thanks to its simplicity and automation. It offers an automated ELT (Extract, Load, Transform) process, which means businesses don’t have to spend time managing each step of the data pipeline . Fivetran also stands out because it supports a wide range of connectors, making it easy to integrate data from various sources, including popular SaaS tools, databases, and other platforms. These features make Fivetran an attractive option for companies looking for a quick and easy way to get their data into the cloud. Its user-friendly interface and set-it-and-forget-it model are especially appealing for teams that don’t have the resources or expertise to manage complex data integration processes manually. Challenges with Fivetran Despite its many strengths, Fivetran isn’t perfect for every situation. One of the main drawbacks is its pricing structure. While it works well for small to medium-sized businesses, it can become quite expensive when dealing with large volumes of data. As your business scales, the costs can quickly add up, making it less ideal for cost-sensitive teams or those with unpredictable data flows. Another challenge is its limited customisation options. Fivetran is designed to be easy to use, but that simplicity comes at a cost. Advanced users who need more control over their data workflows might find Fivetran restrictive. For instance, its ELT-only approach might not be the best fit for businesses that require more complex transformations before loading data into their warehouse. Fivetran may not be the best solution for specific use cases that require real-time data processing. While it’s great for batch processing, teams needing up-to-the-minute data for critical business decisions might find Fivetran lacking in this area. Key Considerations for Choosing the Right Data Integration Tool Choosing the right data integration tool requires careful thought about several key factors. It’s not just about finding a tool that works; it’s about finding the one that fits your specific business needs. Here are some of the most important things to consider: Data Volume and Scalability The first question you should ask is: Can this tool handle the amount and speed of data you’re working with? As your business grows, so will your data, and you need a solution that can scale with it. For example, Hevo Data is known for its ability to scale seamlessly across a wide range of data sources and volumes. Whether you’re dealing with small datasets or vast, fast-changing information, Hevo can handle the load without compromising performance. Customisation Needs Next, think about how much customisation you need. If you require advanced data transformation or specific workflow adjustments, some tools give you more control than others. Open-source platforms like Airbyte are ideal for users who want full control over customisation, but they also require more technical expertise. On the other hand, Hevo Data offers a nice balance, providing advanced capabilities that don’t require coding skills. It’s perfect for teams who want to customise their processes without needing deep technical knowledge. Real-Time vs. Batch Data Another consideration is whether you need real-time data or if batch processing will work for your needs. Real-time integration is critical for applications like fraud detection, real-time analytics, or IoT systems. For this, tools like Estuary specialize in low-latency, real-time data processing. However, if real-time is not a strict requirement, Hevo Data offers efficient batch processing with flexible scheduling options, allowing you to control when and how often data is loaded. Ease of Use and No-Code Solutions If your team doesn’t have technical expertise, ease of use becomes a top priority. Tools with no-code interfaces are designed to reduce manual effort and complexity. Platforms like Dataddo and Hevo are great choices for teams without a dedicated technical team. These solutions provide a straightforward way to integrate data without requiring coding skills, making them ideal for business users or smaller teams looking for simplicity. Data Transformation Needs When it comes to transforming your data, understanding when to use ELT (Extract, Load, Transform) versus ETL (Extract, Transform, Load) is important. While ELT is generally preferred for its flexibility and speed, some use cases might still need ETL. Hevo Data stands out because it offers built-in data transformation directly in the cloud, making it a great option for businesses that want a seamless, efficient pipeline. Whether you need to perform simple transformations or more complex data processing, Hevo has you covered. Security and Compliance Finally, security and compliance are crucial considerations. The data you’re working with may be sensitive, so it’s essential to ensure that the tool you choose adheres to industry standards like SOC 2, ISO 27001, and other security protocols. Most modern tools, including Hevo Data, provide strong compliance features, ensuring that your data is protected throughout the integration process. By considering factors like scalability, customisation, real-time capabilities, and security, you can find the solution that best fits your team’s needs. Evaluating Popular Fivetran Competitors When it comes to finding the right data integration tool, Fivetran is just one of many options. Let’s take a closer look at some of the similar platforms to Fivetran and see how they stack up in terms of features, use cases, and ideal users. Hevo Data Hevo Data offers a fully managed platform that handles both ETL and ELT processes. Its no-code interface makes it accessible to teams without deep technical expertise, while its scalability ensures that it can grow with your business. Hevo also stands out with robust error handling and built-in data transformation features, making it a comprehensive solution for many integration needs. Ideal For: Hevo is perfect for teams that need seamless data integration without the burden of technical overhead. Its ease of use and powerful capabilities make it an excellent choice for businesses looking for an efficient, scalable solution. Whether you need to integrate data from a few sources or a wide range of platforms, Hevo makes the process smooth and straightforward. Airbyte Airbyte is an open-source platform known for its high degree of customisation. The community-driven model gives users the flexibility to build custom connectors and adjust the tool to fit their unique needs. However, this level of customisation comes with additional responsibilities, including maintaining and updating the infrastructure. Ideal For: Airbyte is best suited for organisations with strong engineering teams that have the resources to manage the open-source environment. If your team has technical expertise and the ability to handle the tool’s maintenance requirements, Airbyte offers flexibility that can be tailored to even the most complex integration scenarios. Estuary Estuary specialises in real-time data integration, focusing on Change Data Capture (CDC) technology. This allows businesses to capture and process data as it changes, enabling near-instantaneous updates across systems. Ideal For: Estuary is ideal for applications that require continuous data synchronisation, such as fraud detection systems or real-time IoT analytics. If your business depends on immediate data insights, Estuary offers the low-latency capabilities needed to support those use cases. Matillion Matillion is a cloud-native data integration platform with a strong focus on in-warehouse transformation capabilities. It’s built to work seamlessly with cloud data warehouses and provides advanced features for large-scale integration projects. Ideal For: Matillion is best suited for large enterprises that need sophisticated integration features and are willing to invest in setup and maintenance. Its advanced capabilities make it a great choice for businesses looking to perform complex data transformations, especially when working with cloud data warehouses. Stitch Stitch is known for its simplicity and affordability. It offers a straightforward approach to data integration, with a solid set of connectors and easy setup. Ideal For: Stitch is perfect for small teams or businesses with basic integration needs. While it doesn’t offer the same depth of features as some of the more comprehensive solutions like Hevo, it provides an effective and cost-efficient option for companies just getting started with data integration. Cost Considerations When evaluating a data integration tool, it’s important to take budget constraints into account. Let’s break down some of the key factors to consider when it comes to the cost of data integration solutions. Budget Constraints Pricing models for data integration tools can vary widely. Some solutions, like Fivetran, operate on a consumption-based model, where the costs increase in line with the amount of data you process. While this may seem cost-effective at first, Fivetran’s pricing structure can quickly become expensive as your data volume grows. For businesses that deal with large or fluctuating datasets, this can result in unpredictable costs that make it difficult to budget effectively. In contrast, platforms like Hevo Data offer more predictable pricing . With Hevo, businesses can scale their data integration processes without worrying about constant cost increases based on data volume. Hevo’s flexible pricing options make it a great choice for companies that want to avoid the financial uncertainty that often comes with consumption-based models. Long-term ROI When making a decision about which tool to choose, it’s important to think beyond the initial costs and consider the long-term return on investment (ROI). A tool that offers better scalability, reliability, and ease of use can have a significant positive impact on your business as it grows. For example, choosing a solution like Hevo Data—which provides robust features, scalability, and user-friendly options—can save time and resources in the long run. On the other hand, a tool that becomes increasingly expensive and harder to manage as your business scales could hinder long-term growth. A more reliable, easy-to-use solution that fits your needs today and adapts as you grow can deliver a higher ROI. While Fivetran may seem affordable in the short term, the cost can rise quickly as your data needs expand. Integration with Other Tools and Ecosystem Compatibility When choosing a data integration tool, it’s important to consider how well it fits within your broader data ecosystem. This means evaluating its compatibility with the tools you already use, such as cloud data warehouses and business intelligence (BI) tools. Centralized Data Stack Your data integration tool should work seamlessly with your existing data stack, including cloud data warehouses like Snowflake, BigQuery, and Redshift. Hevo Data excels in this area, offering out-of-the-box connectors for these popular platforms. This makes it easy to integrate data across various sources, ensuring that your data flows smoothly into your warehouse for analysis and reporting. By choosing a tool like Hevo, you can avoid the hassle of complex setups or third-party workarounds, saving time and reducing the risk of errors. Additionally, Hevo Data offers strong compatibility with popular BI tools, further streamlining your workflows. Whether you’re using Tableau, Looker, or Power BI, Hevo ensures your data integration processes support the tools that drive your analytics. Automation and Maintenance Another key consideration is the level of automation and maintenance the tool offers. Tools that automate schema changes, offer auto-recovery features, and provide real-time monitoring can significantly reduce manual intervention. Hevo excels here, providing automated schema detection and seamless error handling to ensure your data integration process runs smoothly without constant oversight. These features help teams save time and reduce the need for ongoing maintenance, allowing businesses to focus on analyzing data rather than managing it. Making the Right Choice for Your Team Choosing the right data integration tool depends largely on your team’s technical expertise, resources, and the specific needs of your business. Here are some important factors to consider when making the decision: Technical Expertise vs. Ease of Use One of the first factors to evaluate is the technical skill level of your team. Teams with limited technical resources or expertise should opt for no-code platforms like Hevo Data. These platforms offer a simple, user-friendly interface that requires little to no coding knowledge, making it easier for non-technical users to manage data integration. On the other hand, if your team is tech-savvy and has the necessary engineering resources, open-source tools like Airbyte may be a better fit. These tools offer greater flexibility and customisation but require more time and effort to maintain and manage. Team Needs It’s essential to align your tool choice with your team’s specific needs, time constraints, and data demands. Consider the size and complexity of your data integration projects, as well as how much time your team has to invest in managing the solution. For smaller teams or those with limited resources, a user-friendly, no-code platform like Hevo Data might be ideal. Larger teams or those with specialised needs might prefer a tool like Airbyte, which offers more customisation at the cost of a steeper learning curve. Future-Proofing Finally, consider the future growth of your business. It’s important to select a solution that can scale and adapt as your data needs evolve. Hevo Data is a great example of a future-proof solution. Its flexibility and scalability ensure that it can handle an increasing volume of data and integrate new data sources as your business grows. By investing in a platform like this, you can ensure that your data integration processes remain robust and reliable as your organization expands. Conclusion Choosing the right data integration tool is a critical decision that can impact your business’s ability to manage, analyse, and scale data effectively. As we’ve discussed, key factors like scalability, customisation, ease of use, security, and cost-efficiency should be at the forefront of your evaluation process. Fivetran remains a popular option for businesses seeking simplicity and automation, but it may not be the most suitable for all use cases, especially for larger data volumes or complex workflows. Hevo Data with its seamless integration capabilities, robust error handling, and a no-code platform that allows teams to manage data without deep technical expertise, is a powerful choice that can scale with your growing needs. Are you ready to find the right fit for your data integration needs? Sign up to explore free trials of Hevo Data and make the switch from data-burdened to data-driven today. Take the first step toward building a more efficient, scalable, and future-proof data integration strategy today.
Fivetran Frequently Asked Questions (FAQ)
When was Fivetran founded?
Fivetran was founded in 2012.
Where is Fivetran's headquarters?
Fivetran's headquarters is located at 1221 Broadway, Oakland.
What is Fivetran's latest funding round?
Fivetran's latest funding round is Unattributed.
How much did Fivetran raise?
Fivetran raised a total of $853.02M.
Who are the investors of Fivetran?
Investors of Fivetran include Vista Credit Partners, Matrix Partners, Andreessen Horowitz, CEAS Investments, General Catalyst and 6 more.
Who are Fivetran's competitors?
Competitors of Fivetran include Rivery, Qlik, Onehouse, CData, primeNumber and 7 more.
What products does Fivetran offer?
Fivetran's products include Fivetran data integration and 1 more.
Who are Fivetran's customers?
Customers of Fivetran include https://www.fivetran.com/case-studies and https://www.fivetran.com/case-studies.
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Compare Fivetran to Competitors

Matillion offers a productivity platform for data teams operating in the data management and cloud computing industries. The company offers services that enable both coders and non-coders to move, transform, and orchestrate data pipelines. Its primary customer segments include the financial services, healthcare, life sciences, retail, communications and media, and technology and software industries. It was founded in 2011 and is based in Manchester, United Kingdom.

CData Software specializes in data connectivity and integration solutions across various enterprise applications and infrastructures. The company offers a platform that facilitates data access and integration for enterprise apps, ensuring seamless connectivity and data flow. It offers a connectivity platform that provides views of data sources, governance, security, and query execution, alongside tools for automated data movement and replication across cloud, on-premises, and hybrid environments. It was founded in 2014 and is based in Chapel Hill, North Carolina.

Dremio operates in the data management industry, providing a platform for self-service analytics and AI. The company offers tools including a SQL query engine and lakehouse management, along with various connectors and integrations for data analysis. Dremio serves sectors that require data analytics and management solutions, such as technology and finance. It was founded in 2015 and is based in Santa Clara, California.

Adverity focuses on data management and operations. The company offers an integrated data platform that enables businesses to connect, manage, and use their data at scale, blending disparate datasets such as sales, marketing, and advertising. It primarily serves sectors such as marketing, engineering, and analytics. Adverity was founded in 2015 and is based in Vienna, Austria.

Supermetrics specializes in marketing data integration, offering solutions that connect, transform, analyze, and predict data for various marketing intelligence needs. The company provides a platform that aggregates data from multiple sources and makes it available for analysis and reporting in a user's preferred destinations, such as spreadsheets and data visualization tools. Supermetrics serves a diverse range of sectors, including agencies, ecommerce, large consumer brands, B2B SaaS, enterprises, and SMBs. It was founded in 2013 and is based in Helsinki, Finland.

TIBCO Software focuses on infrastructure and business intelligence software. It offers products such as TIBCO Cloud integration, TIBCO Cloud API management, TIBCO BusinessWorks, TIBCO BusinessConnect, and more. The company caters to banking, credit unions, energy, government, healthcare, insurance, and more. TIBCO Software was founded in 1997 and is based in Palo Alto, California.
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