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Founded Year

2010

Stage

Series F | Alive

Total Raised

$435M

Valuation

$0000 

Last Raised

$60M | 3 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-81 points in the past 30 days

About Betterment

Betterment operates as a digital investment advisor that focuses on automated investing and savings services within the financial technology sector. The company offers a range of products, including automated portfolio management and tax-advantaged retirement accounts that aid personal finance management for individuals. Betterment provides diversified investment portfolios, tax loss harvesting, and financial planning tools to help clients achieve their financial goals. It was founded in 2008 and is based in New York, New York.

Headquarters Location

450 West 33rd Street FL 11

New York, New York, 10001,

United States

212-228-1328

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Betterment's Product Videos

ESPs containing Betterment

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Financial Services / Retail Banking Tech

The digital financial wellness market consists of fintechs that deliver combinations of financial products, including banking, investing, loans, and P&C insurance, as well as planning tools such as goals-based planning, account aggregation, asset allocation, and budgeting tools. These companies often have B2C and B2B2C distribution models. While digital financial wellness companies may offer compl…

Betterment named as Outperformer among 15 other companies, including SoFi, Monzo, and MoneyLion.

Betterment's Products & Differentiators

    Betterment Checking & Saving (Cash Reserve)

    Betterment offers a no-fee checking account with no account minimums or opening deposit amounts. The account comes with a free Visa debit card and reimbursed ATM fees worldwide. In addition, a high-yield account allows you to earn 0.30% APY on cash reserves.

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Research containing Betterment

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Betterment in 3 CB Insights research briefs, most recently on Aug 30, 2024.

Expert Collections containing Betterment

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Betterment is included in 10 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,258 items

W

Wealth Tech

2,335 items

Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.

F

Fintech 100

1,247 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.

G

Gig Economy Value Chain

155 items

Startups in this collection are leveraging technology to provide financial services and HR offerings to the gig economy industry

T

Tech IPO Pipeline

825 items

F

Financial Wellness

245 items

Track startups and capture company information and workflow.

Latest Betterment News

Robo-Advisors with the Best Returns in 2025

Dec 22, 2024

: A Comprehensive Review Copied Introduction Over time, robo-advisors have gained popularity due to their low-cost, automated investment solution. The higher the demand for decent returns through passive investment strategies among investors, the more demanding it will be for efficient robo-advisors. The platforms should yield high returns by 2025 and produce portfolios which are becoming increasingly technologically oriented with less human interference. This article will go in-depth about the top robo-advisors 2025 regarding returns, fees, and special features that make this service really stand out from others. Robo-Advisors Robo-advisors are automated investment platforms having minimal or no human touch. Using algorithms and monetary models, they customize this portfolio according to an investor's objectives, risk tolerance, as well as time horizon. The main advantage of robo-advisors is their low cost, easy to operate, and diversified portfolios at an inexpensive price. Since the robo-advisors evolve daily, their performance stays competing well with that of the traditional financial advisors, thereby making it great for most investors. Best Performing Robo Advisors in 2025 Wealthfront Wealthfront is one of the best robo-advisors , with good returns and innovative features. Its diversified portfolios across global markets in 2025 are excellent returns for conservative and aggressive investors. The platform uses sophisticated technologies such as automated tax-loss harvesting and risk parity strategies to create returns while managing risk. Holding on to lower fee charges at 0.25% per year and giving easier user interfaces makes this robo advisor want both new as well as experienced investors prefer and switch to the interface used. It offers the availability of financial planning tools such as drawing a roadmap towards getting more personal towards achieving set finances regarding those goals. Therefore, making it one of the fully rich robo advisors to choose from. Betterment Another notable robo-advisory firm is Betterment. What distinguishes this is the idea of trying to invest in accordance with goal-based strategies, allowing the client to set goals and bring their portfolios into alignment. It's thrived thus far in 2025 using bonds, equities, and alternative investment vehicles like real estate. Tax-loss harvesting and tax-coordinated portfolios satisfy the Betterment criteria for maximizing after-tax returns. However, at a fee schedule that begins at 0.25% in digital accounts, Betterment will still be one of the most expensive ways investors can use robust returns for 2025. Schwab Intelligent Portfolios It is much ahead of the rest because it does not charge any advisory fees. Until 2025, diversified portfolios by Schwab will continue to deliver sound returns to investors who look for a more conservative strategy. An algorithm by Schwab Intelligent Portfolios balances risks and rewards and gives out portfolios at several levels of risk. There are no management fees, although the minimum investment to open an account at Schwab is more than some of the competition. Still, with tax-loss harvesting and very strong portfolio management, the platform is quite popular for those seeking maximum returns with low fees. Other Robo-Advisors That Should Be Tracked The following are some other robo-advisors to track in 2025 for their performance and offerings: M1 Finance is a hybrid product that blends automation and customization, allowing investors to choose any stock or ETF but still reaping the advantages of having portfolios automatically rebalanced. Ellevest is an investment vehicle that invests in a way, taking into account the need for women and is particularly keen on impact investing and social responsible portfolios. In 2025, Ellevest is pretty good for the socially conscious investor. Personal Capital is amongst the more advanced wealth management companies that will offer the robo-advising alongside human beings to make personalized strategies. A few laggard firms but by doing this they provide some characteristics that fit niche markets or simply meet an investor's type. Conclusion Robo-advisors are here to stay, and only get stronger in the world of finance. Top robo-advisors will feature among some of the strongest performers going into 2025. Among these are Wealthfront, Betterment, and Schwab Intelligent Portfolios, owing to their competitive fees and tax-efficient strategies besides user-friendly tools. Robo-advisors are fast gaining grounds as reliable low-cost investment solutions for the wealth-building ambitions of investors since these services promise returns that can compare with the best traditional investment management services. The best robo-advisor should be one through which investors can choose according to their needs in reaching financial goals by 2025, based on performance, fees, and unique features.

Betterment Frequently Asked Questions (FAQ)

  • When was Betterment founded?

    Betterment was founded in 2010.

  • Where is Betterment's headquarters?

    Betterment's headquarters is located at 450 West 33rd Street, New York.

  • What is Betterment's latest funding round?

    Betterment's latest funding round is Series F.

  • How much did Betterment raise?

    Betterment raised a total of $435M.

  • Who are the investors of Betterment?

    Investors of Betterment include Bessemer Venture Partners, Menlo Ventures, Anthemis, Francisco Partners, Globespan Capital Partners and 20 more.

  • Who are Betterment's competitors?

    Competitors of Betterment include Magnus, Sigmastocks, Human Interest, AlgoPear, December. and 7 more.

  • What products does Betterment offer?

    Betterment's products include Betterment Checking & Saving (Cash Reserve) and 4 more.

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Compare Betterment to Competitors

SigFig Logo
SigFig

SigFig focuses on digital wealth management solutions within the financial services industry. The company offers a suite of products that facilitate effortless and compliant account opening, client onboarding, investment management, and financial planning for various financial institutions. SigFig's solutions cater to banks, credit unions, wealth management firms, insurance companies, and individual investors. It was founded in 2006 and is based in San Francisco, California.

Wealthfront Logo
Wealthfront

Wealthfront is a financial services company that focuses on automated investing and wealth building for individuals. The company offers a range of services, including savings accounts, investment in US Treasury bonds, and diversified portfolio management using automated technology. Wealthfront's products are designed to cater to both seasoned and novice investors, aiming to simplify the investment process and maximize returns over the long term. Wealthfront was formerly known as kaChing. It was founded in 2011 and is based in Palo Alto, California.

ForUsAll Logo
ForUsAll

ForUsAll offers a platform that enables employers to provide a modern 401(k) plan. The company offers 401(k) plans for startups and small businesses, with features such as payroll integration, the ability to add cryptocurrency to the plan, and automated administration. It caters to the startup sector, small to medium-sized businesses, and blockchain and web3 companies. The company was founded in 2012 and is based in San Francisco, California.

Raisin Logo
Raisin

Raisin provides a savings and investment marketplace. It allows users to compare savings products from banks and credit unions. The company also offers various tools to help users find savings products as per their needs. It was formerly known as SaveBetter. The company was founded in 2012 and is based in Berlin, Germany.

Wealthsimple Logo
Wealthsimple

Wealthsimple operates in the investment management industry. The company offers a range of services, including managed investing, investing, and high-interest savings accounts. Its services are designed to help individuals build long-term wealth by maximizing returns and minimizing risk. Wealthsimple was formerly known as Canadian Shareowner Investments. It was founded in 2014 and is based in Toronto, Canada.

Human Interest Logo
Human Interest

Human Interest focuses on providing retirement savings solutions. It offers full-service 401(k) and 403(b) plans, making it easier for small and medium-sized businesses to help their employees save for retirement. Its services primarily cater to the small and medium business sectors. It was formerly known as Captain401. The company was founded in 2015 and is based in San Francisco, California.

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