
Butter
Founded Year
2017Stage
Seed | AliveTotal Raised
$21.67MLast Raised
$21.67M | 4 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-48 points in the past 30 days
About Butter
Butter focuses on financial services in the e-commerce sector. It offers a service that allows customers to make online purchases and pay for them over time, including for items such as travel, fashion, tech, and home goods. The company primarily serves the e-commerce industry. Butter was formerly known as Awaymo. It was founded in 2017 and is based in London, United Kingdom.
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Butter's Product Videos
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Butter's Products & Differentiators
BNPL Flights
Customers can book flights with Butter through our website or app over 10 monthly instalments, at 0% APR. This is not meta-search - they actually do book WITH Butter. We have the airline relationships and we send them their ticket, manage their bookings etc.
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Expert Collections containing Butter
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Butter is included in 1 Expert Collection, including Digital Lending.
Digital Lending
2,531 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Latest Butter News
Jun 2, 2020
Startup of the Week - Awaymo by Startacus Admin Paying for travel just became a whole lot easier thanks to London based travtech startup Awaymo. Whilst the rise in budget airlines may have helped us all nab a bargain flight or two, there are plenty of occasions when the flight we need to book is a lot more costly than we’d like. Whether it’s a last minute thing, a long haul destination or simply because it’s a stretch on our finances at that particular time. If only there was an alternative to maxing out the credit card! Well, the good news is that there is - thanks to our latest startup of the week. Awaymo is “the world’s first pay monthly holiday website”. Here’s how it works: Simply create an Awaymo account and then search for the flight that you need. The platform acts like a travel comparison site in that you will have a range of options to choose from, with different airlines and prices, depending of course on your departure airport and your destination. When you find the flight you want, you can book it by adding it to your Awaymo account. The cost of the flight is then spread over 10 monthly instalments. You pay the first instalment by debit or credit card when you book and then the remaining instalments are paid by direct debit over the next 9 months. That’s pretty much it! There are no extra fees or interest charges - you pay the price that you see. You can travel before you have the flight paid for and you can also pay off the balance quicker, should you so wish - with no penalties or fees. There is a slight mark-up on the flights listed when compared to some other flight comparison sites, but that is surely worth it when you consider the fact that you are not having to pay upfront. And after all - Awaymo also need to make some money! We’re all au fait with paying for lots of things over instalments - from kitchen appliances and furniture to cars. It makes sense therefore to enable flights to be paid in the same way - wouldn’t you agree? Awaymo - we’re loving your work! Travel your thing? You might want to read about: Panzly - innovation in flight insurance Travel startup NAVA wins Travel Technology Europe Disrupt Award 2019 SpareFare - The lowdown on the marketplace for non-refundable flights and holidays Subscribe to our newsletter If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here. <
Butter Frequently Asked Questions (FAQ)
When was Butter founded?
Butter was founded in 2017.
Where is Butter's headquarters?
Butter's headquarters is located at 1 St. Katharine's Way, London.
What is Butter's latest funding round?
Butter's latest funding round is Seed.
How much did Butter raise?
Butter raised a total of $21.67M.
Who are the investors of Butter?
Investors of Butter include BCI Finance and MassChallenge.
Who are Butter's competitors?
Competitors of Butter include Klarna and 8 more.
What products does Butter offer?
Butter's products include BNPL Flights and 4 more.
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Compare Butter to Competitors

Klarna is a financial technology company that provides payment solutions and shopping services. The company offers price comparison, installment payments, and consumer financing for online shopping. Klarna serves the ecommerce industry, providing services to both consumers and retailers. It was founded in 2005 and is based in Stockholm, Sweden.

Zilch provides buy now pay later services across various online retail sectors. The company offers a payment solution that allows customers to make purchases and pay for them over six weeks. It primarily serves the ecommerce industry with its virtual Mastercard. The company was founded in 2018 and is based in London, United Kingdom.
Pay.com is a financial technology company specializing in online payment processing. The company offers a suite of payment solutions that enable businesses to accept various payment methods, customize their checkout experiences, and utilize fraud prevention tools. Pay.com primarily serves businesses looking to optimize their revenue through efficient and secure payment systems. It was founded in 2020 and is based in Limassol, Cyprus.
Fly Now Pay Later provides buy now, pay later solutions within the travel industry. The company offers payment options that allow customers to pay for their travel expenses in installments. Fly Now Pay Later serves the travel tech industry by partnering with travel brands to facilitate customer payment flexibility. It was founded in 2013 and is based in London, United Kingdom.

PayJoy is a financial service provider that offers smartphone financing with the option to pay in installments and provides cash loans using patented technology that leverages smartphones as digital collateral. The company focuses on providing access to credit for individuals who may not have traditional banking accounts. It was founded in 2015 and is based in San Francisco, California.
SprayPay is a company that offers a payment solution allowing customers to make purchases online and pay in installments. Their service enables consumers to spread the cost of their purchases over a period of 1 to 60 months, with the flexibility to choose the loan term and the option for interest-free early repayment. SprayPay primarily serves the ecommerce industry by providing financing options to shoppers. It is based in Breukelen, Netherlands.
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