AG1
Founded Year
2010Stage
Unattributed VC | AliveTotal Raised
$115MValuation
$0000Last Raised
$115M | 3 yrs agoAbout AG1
AG1 specializes in foundational nutrition products within the dietary supplement industry. The company offers a daily health drink that is vegan, gluten-free, and dairy-free. AG1 was formerly known as Athletic Greens. It was founded in 2010 and is based in New York, New York.
Loading...
Loading...
Expert Collections containing AG1
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
AG1 is included in 2 Expert Collections, including Food & Beverage .
Food & Beverage
3,503 items
Startups in the food & beverage space, including alternative proteins, vertically-farmed produce, functional beverages and more.
Unicorns- Billion Dollar Startups
1,257 items
Latest AG1 News
Mar 6, 2024
The European greens powder market is expected to grow from US$ 79.61 million in 2023 to US$ 134.08 million by 2030. It is estimated to grow at a CAGR of 7.7% from 2023 to 2030. The European greens powder market in Europe is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. Greens powder gained traction among health-conscious consumers in the region owing to its numerous benefits, such as immunity boost, detoxification of the body, and stress reduction. According to European Commission (EC), total expenditure on preventive healthcare for all European Union (EU) member countries amounted to US$ 39.6 billion in 2019. Greens powder sourced from probiotics helps to prevent gut-related health problems such as gastrointestinal diseases, constipation, inflammatory bowel disease (IBD), and irritable bowel syndrome (IBS). As a result, there is a high consumer expenditure on preventive healthcare in European countries, especially Italy, Germany, Finland, and Sweden. Thus, the demand for greens powder is increasing to help improve digestive and immune health. Hence, the expenditure on nutraceutical supplements such as greens powder has risen considerably in Europe. Europe Greens Powder Market Segmentation The Europe greens powder market is segmented into product type, distribution channel and country. Based on product type, the Europe greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held the largest share of the Europe greens powder market in 2023. Based on distribution channel, the Europe greens powder market is bifurcated into online sales and offline sales. The offline sales segment held a larger share of the Europe greens powder market in 2023. Based on country, the Europe Greens powder market is segmented into the Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe greens powder market in 2023. Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, and Lean Greens Ltd are some of the leading companies operating in the Europe greens powder market. Key Topics Covered:
AG1 Frequently Asked Questions (FAQ)
When was AG1 founded?
AG1 was founded in 2010.
Where is AG1's headquarters?
AG1's headquarters is located at New York.
What is AG1's latest funding round?
AG1's latest funding round is Unattributed VC.
How much did AG1 raise?
AG1 raised a total of $115M.
Who are the investors of AG1?
Investors of AG1 include Peter Attia, SC.Holdings, Harold Hughes, Jaime Schmidt, Matt Paradis and 30 more.
Who are AG1's competitors?
Competitors of AG1 include Soylent and 6 more.
Loading...
Compare AG1 to Competitors
Happy Viking is a nutrition-focused company that specializes in plant-based superfood nutrition. Their main offerings include plant-based protein powders and shakes that are designed to support various aspects of health, such as digestive health, lean muscle building, brain power, sustained energy, immune support, collagen boost, and overall daily recovery. The company primarily caters to individuals seeking health and wellness products, including athletes and those with dietary restrictions. It was founded in 2020 and is based in New York, New York.
ICONIC Protein works as a natural foods company specializing in grass-fed protein products and functional coffee. The company offers a range of protein powders and drinks that provide nutrition without added sugar or artificial sweeteners. ICONIC Protein products are free from lactose, gluten, soy and hormones. ICONIC Protein was formerly known as Drink ICONIC USA. It was founded in 2015 and is based in Santa Monica, California.
Groove Nutrition produces natural protein shakes within the health and wellness industry. The company offers ready-to-drink protein shakes made with either grass-fed dairy or plant-based proteins, which are enriched with omega 3's, dietary fiber, and are low in sugars. These shakes can be used as meal replacements or post-workout recovery drinks. It is based in Victoria, British Columbia.
VADE Nutrition specializes in nutritional supplements, offering a range of products designed to support health and fitness goals. The company provides protein powders, pre-workout formulas, collagen and MCT oil supplements, and plant-based meal replacements. These products are formulated to assist with muscle recovery, energy enhancement, and overall wellness without the inconvenience of traditional supplement packaging. It is based in Lansing, Michigan.
Le laboratoire Kot specializes in dietary rebalancing with a focus on high-protein nutritional products. The company offers a range of protein-rich foods and supplements designed to support weight loss and muscle mass development, including protein powders, drinks, snacks, and meal replacements. These products are intended for individuals looking to lose weight or enhance their muscle growth as part of a balanced diet. It was founded in 1998 and is based in Paris, France.
Nature's Way focuses on health and wellness by providing vitamins and dietary supplements. The company offers various products such as herbal supplements, multivitamins, probiotics, and homeopathic remedies to support various health interests such as immune support, digestion, and stress management. It primarily serves the health and wellness market. It was founded in 1969 and is based in Green Bay, Wisconsin.
Loading...