
Amagi
Founded Year
2008Stage
Series F - II | AliveTotal Raised
$336.69MValuation
$0000Last Raised
$82M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-23 points in the past 30 days
About Amagi
Amagi specializes in cloud solutions for free ad-supported streaming TV (FAST), connected TV (CTV), and broadcast television. The company offers a suite of services that enable channel creation, content distribution, and monetization through advertising technologies. Its solutions cater to broadcasters, content owners, streaming platforms, and advertisers seeking to maximize their reach and revenue in the evolving television (TV) and over-the-top (OTT) landscape. It was founded in 2008 and is based in New York, New York.
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Expert Collections containing Amagi
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Amagi is included in 3 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
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Ad Tech
4,236 items
Companies offering tech-enabled marketing and advertising services.
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Amagi Patents
Amagi has filed 2 patents.

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4/12/2024 | Application |
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Latest Amagi News
Dec 26, 2024
Media-focussed SaaS unicorn Amagi’s consolidated net loss declined 23.72% to INR 245 Cr in the financial year 2023-24 (FY24) from INR 321.2 Cr in FY23, due to improvement in its EBITDA margin. The company saw strong business growth, with its operating revenue rising 29.18% to INR 879.1 Cr in FY24 from INR 680.5 Cr in FY23. The US region was the largest revenue contributor for the company, bringing in about 67% of its revenue. While it earned only INR 8 Cr revenue from India, the US brought in INR 591.5 Cr. Meanwhile, the UK accounted for INR 115.5 Cr of the revenue. The remaining revenue came from the rest of the world. Amagi trimmed its EBITDA loss to INR 215.4 Cr from INR 302.6 Cr in FY23. EBITDA margin improved by 19 percentage points to -25% from -44% in the prior fiscal year. Founded in 2008 by Subramanian, Srinivasan KA, and Srividhya Srinivasan, Amagi offers a full-stack cloud suite for clients to create, distribute and monetise content globally. It also offers broadcast and targeted advertising solutions for broadcast and streaming platforms. Amagi achieved the unicorn status in March 2022 after raising $95 Mn from Accel, Norwest Venture Partners, and Avataar Ventures. Later that year, it raised additional $79 Mn from General Atlantic. Earlier this month, the company acquired California-based AI-driven SaaS startu p Argoid AI for an undisclosed sum. Rising Costs Amid Revenue Growth Despite the strong revenue growth, Amagi’s total expenditure increased only 13.43% to INR 1,179.1 Cr in FY24 from INR 1,039.5 Cr in FY23. Employee Benefit Expenses: The company’s employee costs grew 10.81% to INR 663.4 Cr in FY24 from INR 598.7 Cr in FY23. Advertising & Promotional Expenses: Amagi’s advertising and promotional expenses rose 18.01% to INR 24.9 Cr in FY24 from INR 21.1 Cr in FY23. Telephone & Postage Expenses: The spending under the head jumped 13.51% to INR 270.6 Cr in FY24 from INR 238.4 Cr in FY23.
Amagi Frequently Asked Questions (FAQ)
When was Amagi founded?
Amagi was founded in 2008.
Where is Amagi's headquarters?
Amagi's headquarters is located at 1 Pennsylvania Plaza, New York.
What is Amagi's latest funding round?
Amagi's latest funding round is Series F - II.
How much did Amagi raise?
Amagi raised a total of $336.69M.
Who are the investors of Amagi?
Investors of Amagi include General Atlantic, Avataar Venture Partners, Norwest Venture Partners, Accel, Mayfield and 6 more.
Who are Amagi's competitors?
Competitors of Amagi include Muxip and 2 more.
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Compare Amagi to Competitors

Grass Valley is a technology provides media and entertainment services. The company offers a range of products and services including IP-native cameras, cloud production platforms, and other solutions for media production, live events, and playouts. Its customer segments include media producers, broadcasters, and the entertainment industry. It was founded in 1959 and is based in Montreal, Canada.

Frequency is involved in the creation, management, and distribution of streaming television channels across various platforms. The company provides tools for transforming content into linear channels, managing live programming and sports events, and distributing to multiple OTT and FAST platforms. Frequency serves the media and entertainment industry and provides services for content owners and broadcasters. It was founded in 2010 and is based in Los Angeles, California.
Ottera is an OTT service provider that offers content distribution and monetization. The company offers services such as the development of customized OTT applications and FAST channels, global content distribution, and comprehensive monetization solutions. It serves the digital content distribution sector. It was founded in 2017 and is based in Sherman Oaks, California.

SureWaves is a media convergence company specializing in targeted advertising across television and digital platforms within the advertising industry. The company offers a flagship solution, SureWaves Spot TV Network, which allows advertisers to place customized ads with audience-specific content, aiming for wider reach and better return on investment. SureWaves' technology enables advertisers to target fragmented audiences efficiently and provides real-time data on advertisement performance. It was founded in 2006 and is based in Bengaluru, India.
BitCentral specializes in media software solutions, focusing on content production, distribution, and streaming within the media industry. The company offers a suite of products that streamline media production workflows, enable efficient news production and multi-outlet publishing, and provide cloud-based storage solutions. BitCentral's solutions cater to the needs of media organizations looking to optimize their content creation and distribution processes. It was founded in 2000 and is based in Newport Beach, California.

MuxIP provides cloud-based SaaS solutions for the media and entertainment industry, specifically in Free Ad-Supported Streaming Television (FAST) and satellite distribution. The company provides tools for content owners and media companies to create, monetize, and distribute FAST linear channels, including features for content preparation, channel scheduling, live event streaming, and video advertising. MuxIP's technology aims to facilitate ad-supported streaming and support monetization and distribution efforts across various platforms. It was founded in 2016 and is based in Los Angeles, California.
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